How to Subscribe to a Podcast (iPhone)

Listening to a great podcast is like listening in to an authentic conversation between two fascinating people.  Great podcasts feel unscripted and unedited.  They feel real. Think of a podcast as a 21st Century radio station for your smart phone.  Actually, some of the best radio programs are also available to download as podcasts.  This is true of most public radio programs and for lots of the programs on ESPN.  But most podcasts are only available for download. The Apple World If you want ..

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Proximity Case Study — Root beer to Airports

Marriott J. W. Marriott founded his company in 1927 as a root beer stand. Ten years later, he had a chain of 9 successful restaurants, which he planned to expand to 18 over the next 3 years. Then, on a regular tour of his chain, he found a surprise at restaurant number 8. This restaurant was next to Hoover Airport in Washington, D.C. Passengers were stopping at the restaurant to stock up on food to carry onto the plane. This was not the kind of about it only by chance, when he went there. ..

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Proximity Case Study — Baby Powder Aha

Johnson & Johnson Johnson & Johnson was started in 1886. It made sterile, ready-to-use medicated bandages that vastly reduced the infection rate from surgical procedures. Then in 1890, a doctor complained of skin irritation from the bandages. Fred Kilmer, the company's director of research, sent the doctor a packet of Italian talc. The doctor liked it. Kilmer then proposed that Johnson & Johnson include a small can of talc with some of its bandages as part of the standard ..

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