Proximity Case Study — Root beer to Airports

Marriott J. W. Marriott founded his company in 1927 as a root beer stand. Ten years later, he had a chain of 9 successful restaurants, which he planned to expand to 18 over the next 3 years. Then, on a regular tour of his chain, he found a surprise at restaurant number 8. This restaurant was next to Hoover Airport in Washington, D.C. Passengers were stopping at the restaurant to stock up on food to carry onto the plane. This was not the kind of about it only by chance, when he went there. ..

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Proximity Case Study — Baby Powder Aha

Johnson & Johnson Johnson & Johnson was started in 1886. It made sterile, ready-to-use medicated bandages that vastly reduced the infection rate from surgical procedures. Then in 1890, a doctor complained of skin irritation from the bandages. Fred Kilmer, the company's director of research, sent the doctor a packet of Italian talc. The doctor liked it. Kilmer then proposed that Johnson & Johnson include a small can of talc with some of its bandages as part of the standard ..

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Proximity Case Study — Patton at Saint-Mihiel

The Battle of Saint-Mihiel Patton complained to his commander, Colonel Rockenbach, who intervened in Patton's favor. But Rockenbach ordered Patton to keep out of the actual combat. The night before the battle, Rockenbach told him explicitly: "Keep control of your reserve and supply, you have no business in a tank and I give you the order not to go into this fight in a tank." Like the infantry officers, Patton had to stay in a particular spot with a telephone so that Rockenbach could call ..

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